Six months on the floor, twelve brands, three languages. I learned that luxury is not sold — it is felt. Every customer who walked in brought a different world with them, and my job was to understand that world before they even spoke.
Most people observe the beauty industry from a desk. I learned it face to face, in three languages, across twelve maisons, with customers from every corner of the world.”
Advised international clientele across a duty-free multi-brand environment spanning luxury beauty, niche fragrance and fashion; observing real-time
purchase behaviour and decision-making patterns across nationalities.
Completed product training sessions delivered by brand representatives including L'Oréal Group, Longchamp, and BDK Parfums, building hands-on
product knowledge across beauty, fragrance and fashion
Conducted sales in French, English, and Turkish, developing a cross-cultural understanding of consumer motivations across 12+ houses of beauty,
fragrance and jewellery.